Ireland has rapidly emerged as one of Europe’s leading hubs for business, particularly in the technology sector. With its pro-business environment, skilled workforce, and strategic location as a gateway to the European market, Ireland attracts global giants like Google, Facebook, and Apple, alongside a thriving ecosystem of startups. The country’s favorable corporate tax rate, robust legal framework, and strong governmental support for innovation make it an attractive business destination. It’s no surprise that in 2023, the World Bank ranked Ireland as one of the top European countries for ease of doing business. Ireland also holds the unique position of being the only native English-speaking country in the European Union (alongside Malta) after Brexit.
Ireland’s history with multinational companies goes back further than you might think. In fact, Henry Ford opened operations in Ireland in 1917, marking the country’s first experience with foreign direct investment. And Ireland has many of its own popular brands that you likely know too, including Guinness, Jameson, Baileys, Ryanair, Waterford Crystal, and Primark (known as Penneys in Ireland), all of which contribute to the country’s business and cultural identity.
But what’s it really like to work with the Irish? Irish business culture is a mix of professionalism, with a relaxed, friendly attitude. There’s a strong emphasis on interpersonal relationships, trust, and work-life balance that creates a warm environment for newcomers. Here are our top five tips for working with the Irish:
1. Know the importance of pub culture.
The local pub is a cornerstone of Irish social life, often serving as an informal venue for networking and business discussions. Inviting a colleague or potential business partner for a pint after work can be a great way to build rapport. Don’t forget to buy your round—it’s a sign of respect and camaraderie. While pubs are social hubs, people also go there to unwind, so keep the conversation light and avoid diving into business too early.
2. Understand the role of the Irish language.
While English is the primary language of business, Irish (Gaelic), holds cultural and national significance. In fact, in the latest Irish census in 2022, 39.8% of people stated that they could speak Gaelic! Using simple Gaelic phrases like “Sláinte” (cheers) in the right context (like the pub) can demonstrate your respect for Irish heritage and create a positive first impression. Irish is the first official language, while English is the second, a fact enshrined in Ireland’s Constitution.
Understanding local expressions will also help you fit in. For example, “Monday week” means a week from Monday. Or “Wednesday next” refers to this upcoming Wednesday.
And remember that politeness is key in communication with the Irish. For example, make a request such as “Would you give me a minute?” rather than issuing a command like “Give me a minute.”
3. Be aware of where you are.
“Irish business culture” can differ depending on your location. Ireland’s 32 counties are grouped into four provinces: Leinster, Munster, Connacht, and Ulster. The capital, Dublin, is fast-paced and internationally-oriented, with a focus on sectors like tech and finance. In contrast, rural areas in the west of Ireland tend to be more traditional and relationship-driven. People often identify strongly with their county (eg. Cork, Galway), and this local pride can influence social interactions. For instance, knowing about hurling, camogie (the women’s version of hurling), Gaelic football, or the GAA (Gaelic Athletic Association) rivalries between counties can help you bond with your coworkers.
Ireland is also known for its progressive stance on social issues. In 2015, it became the first country to legalize gay marriage by popular vote, demonstrating its commitment to inclusivity and social progress.
4. Take time to disconnect.
Work-life balance is highly valued in Ireland and it’s reflected in corporate culture and labor laws. Policies like the “Right to Disconnect” encourage employees to switch off from work outside of regular hours and maintain a clear boundary between work and personal life. If you’re coming from a culture where work and life blend, be sure to respect your colleagues’ time. (Maybe even take time to disconnect and explore what Ireland has to offer outside of work!) And don’t rush decisions either. The Irish tend to avoid high-pressure tactics, preferring a relaxed, thoughtful decision-making approach, which allows extra time for negotiations.
5. Craic up your coworkers.
Craic (pronounced “crack”), refers to the vibrant spirit of fun, entertainment, and humor in Irish culture. The Irish are known for their quick wit, warm social environment, with a knack for finding humor in almost any situation. Storytelling is an essential part of craic, so prepare some amusing anecdotes to break the ice. But always follow your Irish counterparts’ lead, as humor here can be subtle, ironic, and self-deprecating. Being able to take a joke is important—so keep things light and fun!
